This is a fun way to bring awareness to a deep topic that is desperately in need of education, awareness and reducing the stigma.  Mental Illness impacts almost 1 in 5 Canadians and YOU are committing to be a part of helping people realize they are not alone.

Our 2011 Campaign has come to a close, however advocacy must continue!

»	Participants are asked to commit to a minimum $1,000 fundraising goal.	Go Blue Team! Meg from Calgary
»	Donations can be made by anyone.  Please ask everyone who donates if their company has a matching gift fund policy. Matching donations from organizations of over $1,000 will receive recognition by a logo included on our website and promotional material.
»	If paying by cheque, each donor should write their own name, and donation amount.  Participants may collect the donation in advance but must keep donations until all are collected.  Cheques are to be made out to the organization you are raising funds for.
»	Donations close midnight on November 1th, 2011 (11.11.11)
»	The week of November 14th, participants are required to honor their commitment by dyeing their hair blue according to the level they personally raised.  If our Campaign goal of $40,000 is reached all participants have agreed to dye all their hair blue.
»	Blue hair dye can be semi-permanent.